Arguably, the biggest challenge we face in sharing our science and having an impact in our communities is the lack of trust in credible sources. To tackle this problem, continuing to simple share evidence isn’t enough; we need to understand the root cause.
Why is it that some people are willing to accept misinformation over the evidence produced by experts?
As I was thinking back recently to my own path through university, a particular event stands out that highlights one possible cause.
So when someone reached out to me a month ago, also armed with a PhD and desire to shift to a non-academic role, I shared with them the following advice.
Personal blog for Bryn Robinson, PhD. All opinions are my own.